With this parable, Jesus is reminding us that if we, like the rich man, place our entire identity in wealth or other temporary comforts, when those things are taken away there is nothing left. Riches, reputation, beauty, and possessions will all fade away, but when our life is centered on the Lord, even after every single pleasure this world has to offer is faded and gone, God is still our help because He alone remains constant through eternity.